sensorybranding feed Research is key! Information is power when it comes to #branding products & merchandising. http://www.unconventionalbranding.com/co... -JDM
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@sensorybranding One should as well have much closer contact to th retailer - they have immense amounts of data and observations
@sensorybranding So much depends on that "moment of truth" - yet - brand Loyalty is crucial - and u understand that from e.g. focus groups