sensorybranding feed Bands based upon a personality: Good idea? or not? Curious? So are we. http://www.unconventionalbranding.com/br... - JDM
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@sensorybranding As we could see stocks going down when Jobs were reported I'll, and they thereafter kept the lever transplant a secret..
@sensorybranding shows that companies really have to be carefull with this! - I would recommend the company at some point to remove focus..
@sensorybranding yet, before its "too late" (if he fx dies) - and rather have the future CEOs work as custodians of the brand!
@sensorybranding History tells the facts - just watch Coca Cola - but also Starbucks (which got into trouble after Schultz left!)
@sensorybranding In the early stages it can be powerful to use a "founder" as it creates brand trust, personality and differentiation!