euan feed Interesting article on "social"CRM http://www.techcrunch.com/2009/07/11/rea...
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@euan Thanks for that link. I'm pondering the practicality long term and possible discrimination against those not using sm.
@kcorrick @rachelclarke @euan I think that ranking is roughly correct, and customer service is the easiest ROI to justify in most cases
@euan I've just read that. what I've always said - most SM needs to be moved out of marketing budgets and into customer service!