Kiwano feed @CanarsieBK Thanks for the RT! @Kiwano: How do you sell a #green product to mainstream consumers? http://ht.ly/21mnA
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@Kiwano Selling green carries stigma w it. I'm sure the marketing is difficult.
@CanarsieBK only if u buy into stigma. Our job as green marketers to show that greenwashing & effective campaigns DON'T go hand in hand.